“Ever wanted something more?” – Mass Media Representation and Housing Futures

“Ever wanted something more? Ever thought there could be a better way to live free from the shackles of the old tired world?” Here, Dr Bilge Serin talks us through the new world of commodified housing developments.

The above slogan is from an advertisement for a fictional housing development in the recent movie High-Rise. The movie is an adaptation of J.G. Ballard’s novel written in the 1970s. This fictional advertisement has many similarities with actual ones for so-called luxury housing developments, and presents a trend in the representation of housing futures in mass media – in the UK and in many other contexts.

Representation of housing futures in mass media is an interesting issue. First of all, it is an intricate one involving various layers – from the representation of everyday life and future residents, to the construction of the housing project itself. Understanding this mass media discourse is critical in understanding the production of ‘idealised’ housing futures. To do this for my PhD research, I therefore employed a critical case study of housing enclaves in Istanbul which provided some vital insights. ……

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s